Winter is coming, but not on Netflix, as the streamer will launch his reality show “Summer Job”, produced by Banijay Italy, before the end of the year.
“I'm proud, because it's an original show made for Italy,” Tinny Andreatta, vice president of content for Italy, said at MIA Market on Wednesday. Netflix has been eager to expand its unscripted content.
“We know our members love it. It's a really exciting and growing area for us," added Larry Tanz, Vice President of Content for EMEA. Mentioning some recent hits from “Young, Famous & African” to “I Am Georgina,” both returning for a second season, as well as the new Spanish-language offering “Who Likes My Follower?”
Documentary series are also having a moment, it was claimed, with the release of Mark Lewis' “Vatican Girl: The Disappearance of Emanuela Orlandi” already generating controversy.
“When we released ‘SanPa: Sins of the Savior,’ we felt that there was an audience for this type of show and competition in the market, both from the production standpoint and the talent side.”
But Netflix also intends to invest more in "big movies," Andreatta said, as he invited audiences to catch a first look at "Robbing Mussolini," which premieres at the Rome Film Festival on Saturday.
Directed by Renato De Maria, also behind the streamer's 2019 drama "The Ruthless," and described as a "true story of a legendary heist," it will see a group of misfits trying to steal Mussolini's treasure. Matilda De Angelis and Pietro Castellitto star.
Highlighting stories based on true events, adaptations of big IPs, and "narratives of antiheroes," Andreatta also teased "The Lying Life of Adults," based on a novel by Elena Ferrante. The series will premiere in November.
“[This show] shows how much we want to invest in great authors and directors who are also famous abroad. Director Edoardo De Angelis offers a strong vision of Naples in the 1990s. His voice blends perfectly with Ferrante's masterpiece”.
Slated for release on October 14, “Everything Calls for Salvation” will mark another high-profile adaptation, this time of Daniele Mencarelli's award-winning autobiographical novel.
With its complex protagonist sentenced to a week of mandatory treatment in a psychiatric ward after a fit of anger, the show exemplifies Netflix's desire to “stay connected to the spirit of the present,” he noted.
As both panelists stressed, Netflix's strength is linked to the ability to invest in local content.
“To be successful internationally, we first have to be successful with our local audiences, connecting with their needs and wants. I think the quality of the Italian content is quite high, but it was difficult to export. Now, with subs and dubbing, it is possible to have it all over the world. It's something new and revolutionary,” she said.
“When I joined the company eight years ago, we were trying to commission shows with very little local knowledge and very little experience. Now, it's totally different,” Tanz agreed.
“We are close to the creators and we speak to them in their own language. We see a completely different kind of storytelling, where it doesn't have to be in English, it doesn't have to be Hollywood to reach the world. It can be very specific and very authentic.”
“Our members want to see ‘Money Heist’ one day, then ‘Young, Famous & African,’ then ‘Too Hot to Handle. That's just my watch list, by the way,” he laughed.
“People ask me what my favorite show on Netflix is. Right now, it is 'The Empress' of Germany. But I just came back from Warsaw, where we have opened a new office and have a successful program called 'High Water'. That's my favourite, too."
Watch Summer Job 2022 Tv Series Trailer
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